The majority of companies today are struggling to convert leads into meetings and ultimately sales. Roughly half of all firms find that they are unable to turn more than half their leads into meetings. Without being able to get their foot in the door, nearly one half of individual salespeople are under quota and suffering from diminishing opportunities.
In today's sales environment, with turnover nearing 30% and major travel restrictions being imposed, it is critical that each sales representative is given the tools and support needed to win the dwindling number of deals available. With more pressure and limited resources, increased sales productivity is the goal for managers, but it is an elusive goal, as one third of prime selling time is wasted by poor enablement1. Even with CRM systems, salespeople are not being given the right tools for their job.
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